Tennis in Turmoil: Iga Swiatek, Emma Raducanu, and Elena Rybakina Face Backlash Over Sport’s Divisive Makeover… read more

The age-old adage “there’s no such thing as bad publicity” has been put to the test with the Women’s Tennis Association’s (WTA) latest rebranding effort. The unveiling of a new logo, color scheme, and rallying cry has sparked a heated debate among fans, with many expressing their discontent with the changes. The backlash has been so severe that even some of the sport’s biggest stars have weighed in, questioning the rationale behind the redesign.

Kristina Mladenovic, a former doubles world No. 1 and nine-time grand slam doubles champion, took to social media to express her disappointment with the new logo. She posted a picture comparing the new green logo to the previous purple version, which featured a player silhouette. Mladenovic’s caption echoed the sentiments of many fans, wondering how the WTA could have come up with such a design and who approved it. She lamented the loss of the previous logo, which she felt was far superior.

The new logo has been met with widespread criticism, with many fans taking to social media to express their discontent. The use of green and white has been particularly contentious, with some arguing that it lacks the flair and elegance of the previous design. Others have questioned the decision to abandon the player silhouette, which was seen as a powerful symbol of women’s tennis.

Despite the backlash, the WTA remains confident in its decision to rebrand. The organization has stated that the new logo is designed to be more modern and dynamic, reflecting the changing face of women’s tennis. However, for many fans, the new design falls short of expectations.