Iga Swiatek Signs Oshee As ‘Main Partner’… read more

Polish tennis sensation Iga Swiatek has taken her partnership with Polish beverage and nutrition company Oshee to the next level, making them her “main partner.” This enhanced collaboration will see Oshee play a more prominent role in Swiatek’s sponsorship, featuring the world No. 2 in global marketing campaigns and creating signature Swiatek products available worldwide.

As part of the agreement, the Oshee brand logo will now be prominently displayed on Swiatek’s match outfits and press conference sweatshirts. This expanded partnership is a natural progression of the successful projects undertaken by Oshee and Swiatek in the past, which included the introduction of dedicated Oshee drinks and high-protein bars tailored to athletes’ needs.

For Swiatek, the partnership with Oshee is more than just a sponsorship deal; it’s a reflection of her values and lifestyle. “Sport at the highest level isn’t just about training and tournaments,” she emphasizes. “Recovery and taking care of my body, including proper hydration, play a crucial role. Oshee has been providing me with products that support me both on and off the court for years.”

Oshee’s presence in the world of sports is not limited to tennis. The company has partnerships with top soccer clubs like Real Madrid and Borussia Dortmund and is the official partner of LaLiga Santander in Poland. The agreement with Swiatek extends beyond the tennis star herself, encompassing her entire support team, including coach Wim Fissette, sports psychologist Daria Abramowicz, physiotherapist Maciej Ryszczuk, and hitting partner Tomasz Maczek.

Tadeusz Czarniecki, CMO of Oshee, highlights the significance of the partnership with Swiatek. “Our collaboration with Iga is a great honor, but it’s more than just a partnership – it’s a shared mission to inspire people around the world to lead active and conscious lifestyles. We are taking our engagement to the next level by providing Iga and her team with professional hydration and recovery support.”